A committed, independent French family-owned brand, since 1950
It all started in 1950, when Paul Berthomé partnered with pharmacist Claude Guillon, to create the very first baby cleansing milk. On top of achieving a technical innovation, they also introduced a new way to free up time for parents.
75 years and many million soft-skinned babies later, our ambition is still the same: to stand by parents and make their lives easier with our naturally derived cosmetic brands.
Mustela Milestones
The Mustela Timeline
6/10
1994 - Launch of Mustela's ''9 months'' product range: a complete skincare collection to care for women's changing skin throughout pregnancy.
7/10
1999 - Launch of PhysiObébé® : the 1st no-rinse cleansing fluid - introducing a new cleansing routine (JPMA Innovation award/USA).
8/10
1999 - Launch of Stelatopia, a range dedicated to eczema-prone skin.
9/10
Launch of Stelaprotect: the 1st range dedicated to hypersensitive skin of infants / babies / children
10/10
2020 - Launch of first Organic Collection, designed to be safe for newborns and effective for the whole family.
1/10
1957 - The first baby cleansing milk.
2/10
1960 - Mustela's first sunscreen product range to protect babies' delicate skin.
3/10
1979 - Launch of Mustela's product range for women.
4/10
1987 - Launch of the first 2 in 1 hair and body cleansing gel and the first Mustela diaper cream.
5/10
1990 - Launch of our first baby wipes.
6/10
1994 - Launch of Mustela's ''9 months'' product range: a complete skincare collection to care for women's changing skin throughout pregnancy.
7/10
1999 - Launch of PhysiObébé® : the 1st no-rinse cleansing fluid - introducing a new cleansing routine (JPMA Innovation award/USA).
8/10
1999 - Launch of Stelatopia, a range dedicated to eczema-prone skin.
9/10
Launch of Stelaprotect: the 1st range dedicated to hypersensitive skin of infants / babies / children
10/10
2020 - Launch of first Organic Collection, designed to be safe for newborns and effective for the whole family.
1/10
1957 - The first baby cleansing milk.
2/10
1960 - Mustela's first sunscreen product range to protect babies' delicate skin.
3/10
1979 - Launch of Mustela's product range for women.
4/10
1987 - Launch of the first 2 in 1 hair and body cleansing gel and the first Mustela diaper cream.
5/10
1990 - Launch of our first baby wipes.
Our production site
Since 1957, 95% of our products have been manufactured in our production site in Epernon, in Eur-et-Loire, France.
Since then, we have controlled our value chain from A to Z: from research to production to marketing. The aim of our strategy is to better control product safety and quality.
An independent family business
Today, Mustela is still a family-owned brand; it belongs to the family of Paul Berthomé, the founder of Laboratoires Expanscience. His son Jean-Paul is now at the head of the company.
Why stay independent?
The strategy is simply to make sure the company's value chain is controlled from A to Z: from research to marketing - which obviously includes product quality and safety control
Our independence also endures that we always embrace an approach of continuous improvement towards a neutral - and eventually positive - impact on our environment and the world.
Our credo is quite simple: try to do better each day.
Learn More about Mustela
OUR COMMITMENTS
We are committed to choosing only the best: The best for your baby’s skin and for all expecting mothers, but also for our planet.
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THE MUSTELA FOUNDATION
Founded in 1982, the Mustela Foundation's mission is to improve the quality of life of children and families all around the world.
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